NeeDoh Gummy Bear looks like a giant candy and squishes like a dream. This chunky 3.5 inch bear has a jelly-like, translucent body filled with classic NeeDoh goodness, so every pull, squeeze, and smush has that slow, gooey-feeling squish. Wacky cartoon eyes and a tiny bow tie give each bear a little personality, somewhere between “adorable” and “silliest snack mascot.”

It’s made for quick reset moments during the day, whether it's something soft to grab when your brain is spinning, you’re stuck in a meeting, or a kid just needs something to do with their hands. The gummy look is all illusion though: they look good enough to eat, but they’re way better to squish and absolutely not for snacking.

NeeDoh Gummy Bear comes in assorted neon jelly colors (blue, orange, pink, purple). You’ll get one bear in a surprise color.

Recommended for ages 3 and up. Warning: choking hazard – small parts. Not for children under 3 years. Do not heat, freeze, or microwave; misuse may cause injury.